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Vayant Launches Vayant Merchandising

Vayant Launches Vayant Merchandising

Generating revenues from ancillaries has never been so easy

Vayant Travel Technologies Inc., a global technology leader in distribution solutions for airlines, is delighted to announce the launch of Vayant Merchandising, a powerful addition to the Vayant Sales Offer creation platform.


Vayant Merchandising is a state-of-the-art merchandising engine for airlines that can be integrated in a matter of weeks with any IBE and passenger reservation system to market flight related products. Vayant Merchandising Sales Offers can be distributed to both direct and indirect channels such as metasearch and NDC connected agencies.

Vayant Merchandising empowers airlines with nearly unlimited flexibility to optimize pricing and maximize conversion and revenue. It enables personalized service creation, dynamic pricing and bundling that adapt to any flight purchase context. Airlines can enhance and showcase in an attractive way their merchandising offer with rich content, deliver superb shopping experience and with instant response time.

Sales and marketing teams can maintain their services and rules in a flexible way through a comprehensive web based interface. With Vayant Merchandising airlines can reuse and manipulate services and bundles already filed in industry sources as well as create new services directly in the Vayant platform.

Enabling further revenue streams and upward yield for an airline is key and we are excited to introduce such an advanced solution as a powerful complement to our ecosystem” says Eric Dumas, Vayant CEO. “Our vision continues to be that the airline shall control its sales offer. This NDC Merchandising sales offer engine expands our existing high performance shopping and pricing solutions and facilitate airlines sales through all their channels.

We are glad to see Vayant contributing to the evolution of airline retailing” says Yanik Hoyles, Director, New Distribution Capability (NDC) Program at the International Air Transport Association (IATA). “Vayant is an active NDC promoter and we look forward to further cooperate with them through the certification of this and other products from the Vayant portfolio”.

The solution is currently in pilot with some Vayant strategic customers and ready for global release by March 2017.

About Vayant Travel Technologies

Vayant Travel Technologies, Inc. provides distribution optimization solutions to airlines for pricing and shopping, digital retail and NDC distribution. Vayant’s cost effective, innovative and fast to deploy solutions enable its customers to optimize their distribution and increase their revenues across digital and indirect channels. Vayant solutions today power various group of airlines and agencies on a global basis. Visit

For media enquiries, please contact:

Vayant Travel Technologies:
Phone: +359 (2) 958-0595
Global Phone: +1 (646) 405-1275


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