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The World Sales Offer Platform for the Future. Today.

The World Sales Offer Platform for the Future. Today.

Speed to market. Crucial for staying ahead of competition & responding to market dynamics.


Executive Summary

Speed. It’s not only about how fast a solution is deployed. It also about how quickly your customers get exactly what they need. And this is especially valid when it comes down to converting ‘visitors’ to ‘passengers’ on all airline channels. Putting in place the best-of-breed Shopping & Pricing platform that delivers sub-second results is the tool that flydubai – the modern hybrid airline, adopted to power its omni-channel distribution.

The Challenge

FZ channelsWhat:
flydubai to be the best hybrid airline in the Middle-East and one of the best globally.

How: go beyond the PSS restrictions and build the best possible Pricing & Retail (‘Sales Offer’) platform that directly controls 70% of flydubai’s distribution.


  • Superior user experience
  • Highly sophisticated Dynamic Pricing capabilities
  • Full interlining with the airline partners
  • Retail capabilities such as pricing of packages and optional services
  • Eliminate dual fare filing
  • Yield optimization using Dynamic Pricing for real-time fare adjustment


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