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Travel Technology Blog

  • Is it Time to Offload Your PSS?

    September 15, 2016

    Think about 2016 in 3 dates: 14th January, 20th July and 8th August. Hundreds and thousands of passengers of JetBlue, Southwest and Delta will probably remember one of those dates, because they were stranded somewhere in an airport as a result of an airline computer system outage.

  • Is Data Connecting You to Your Traveler or Chaining You into The Past?

    September 1, 2016

    Two weeks ago Carsten Spohr, Lufthansa CEO, told to journalists: “Market volatility has become huge”. This is a real challenge for the Airline industry. Travelers are changing their plans by the week, reacting to sudden economic uncertainty like Brexit, terrorism events and political unrest. A quick look at Vayant Analytics dashboard shows …

  • One Size Does Not Fit All: The Era of Digital Solutions

    August 29, 2016

    In today’s world every sphere of human activity has its digital relevancy and the digital consumer is at the core: always connected, interacting with various devices and generating mass volumes of data and content. Recent studies show that 83% of today’s passengers possess a smart phone, with a significant number having other mobile devices, meaning that customer connectivity is...

  • How Vayant Can Help Airlines to Improve Their Customer Acquisition Strategy

    July 21, 2016

    “And so I believe it is a paid world.” Back in October 2015, in one of the Skift Global Forums, Paul Hennessy, then CEO of Priceline.com summarized as such the death of SEO (search engine optimization) because of Google’s push toward AdWords and the growth of new paid channels like Google’s Hotel and Flights. On Jul 13th Google published...

  • Get your Offer Right

    February 24, 2016

    Getting the right message through to the right audience in a right way through the right channels. Or how exactly technology solutions enables airlines to master their marketing & sales messages in the right way to the right customer. Formulating your sales offer Today’s user set an expectation of personalization to profound individual level when it becomes to travel...

  • Interlining – Connecting the Dots with Ease

    February 2, 2016

    During 2015 there was an increasing appetite for airlines to focus more on extending interlining agreements or approaching this for the first time – EasyJet and Ryanair to name just two. Although in some instances it’s difficult to agree on the right terms ending such agreements (such as the case with American Airlines and Delta Airlines in September 2015),...