- April 8, 2015
Airlines spend millions of dollars every year to build their brands. Traditional multichannel distribution makes it hard for airlines to sell the benefits of their branded products – but Vayant makes it easy for airlines to escape the commodity trap. The Value of Brands versus Commodities Brand is the sum of the features that distinguish one company from its...
- March 23, 2015
Conversion is a perennial issue for online travel and everyone involved in selling travel wants to turn more lookers into bookers. Conversion rates are poor on traditional travel websites: as confirmed here, 81 per cent of people abandon their travel bookings (SaleCycle, January 2015) before completion. A significant chunk of these people are just not ready to book: 39...
- February 27, 2015
This weekend an exciting travel hackathon will take place in Berlin, organized by Tnooz. THack @ ITB promises to gather together over 100 developers as well as leading travel and travel tech companies.
- January 31, 2015
We came across a recent report about the most and the least profitable airlines. It was curious to see that there are airlines that make well above the industry average operating profit margin of 5.1 % (according to IATA Forecast – December 2014). Sadly there are also airlines that dive deep under this standard rate and into the negative...
- December 19, 2014
It’s that time of the year when we like to pause and reflect on our progress in tackling industry issues for our airline and travel agency customers. It was not so long time ago that we first launched our precomputed shopping technologies.
- November 27, 2014
Our drive to improve airline ROI convinced us to change the way the airline industry thinks about search and booking. Historically, airfare search and booking have always been bound together both conceptually and technologically in GDSes and Airline Passenger Service Systems. In fact, they are two distinct stages in the overall buying process